Granify, an Edmonton, Canada-based Software-as-a-Service platform for online retailers of all sizes to access real-time analytics on shopper behaviour, raised $1.5m in seed funding.
Backers included Valar Ventures, iNovia Capital, Klass Capital, BDC, Extreme Startups, Social Starts and angel investors Jared Kopf, Jerry Neumann, Tom O’Connell, Giordano Bruno Contestabile, Adam Caplan, Jamie McDonald, Jonathan James, Nick Koudas and Nilesh Bansal.
The company intends to use the funds for product and infrastructure development.
Led by Jeff Lawrence, co- founder & CEO, Granify has developed technology that predicts, in real-time, whether a high-intent shopper will or won’t buy and why that shopper will not buy. It also shows a contextual message to influence the decision.
The service, which integrates with any online store, regardless of platform. is processing over 5.3 billion data points per month.