Part of the investment comes as a secondary towards AppLift’s majority shareholder HitFox Group.
The company will use the funds from the investment to further expand globally and hire additional people in tech, product and business development.
Founded in 2012 by HitFox Group and CEO Kaya Taner and Tim Koschella, AppLift provides mobile game advertisers with a marketing platform to acquire loyal, quality gamers at scale on a CPI basis. Media partners can monetize their traffic with relevant game offers, on both iOS and Android through native advertising formats.
The company, which partners with more than 100 quality game publishers such as King, Wooga and EA and with 1000+ media partners, has offices in San Francisco and Seoul.
AppLift has also announced the hire of former Rocket Internet managing directors Dr. Hendrik Harren (Berlin-based Managing Director and Chief Operating Officer) and Stephen Chung (Managing Director for Asia).
It now employs over 65 people across its three global offices.
03/06/2013: AppLift Raises $13M in Series A Funding