Parse.ly, a New York City-based content performance authority platform, raised an additional $5m in Series A funding.
The round was led by Grotech Ventures with participation from Blumberg Capital, ff Venture Capital, and FundersClub.
The company intends to use the funds to expand sales, marketing and engineering efforts
Co-founded in 2009 by Sachin Kamdar, CEO, and Andrew Montalenti, CTO, Parse.ly provides a content analytics and optimization platform that aims to transform real-time traffic, historical performance, social interactions, and global trends into actionable insights. Publishers use the subscription-based dashboard to provide their editorial and audience development teams with an intelligent tool to analyze what their readers are interested in on their site and across the web. The Parse.ly Network tracks over 5 billion hits per month and consists of 160 million unique visitors.
Customers include Atlantic Media, Ars Technica, Mashable, Meredith Publishing, Spin Media, and Talking Points Memo.