YouBeauty, a New York-based women’s digital media brand, raised $8.6m in Series A-1 funding.
Backers included Contour Venture Partners and new investor MainLine Special Opportunities Fund.
The company intends to use the funds to develop data-driven marketing tools for advertisers and customized services for its audience.
Co-founded in 2011 by Dr. Mehmet Oz, Dr. Michael Roizen and CEO Steven Lindseth, YouBeauty offers quizzes, articles and personalized advice via recently re-designed YouBeauty.com, which has had over 50 million questions answered across over 2.2 million science-based quizzes vetted by the site’s experts. Beautysage.com is its eCommerce site.
The company recently announced its new Science of Samples™ program to target samples and coupons using its proprietary data.