PlanG Holdings Inc., a Richmond, Va.-based company that develops a solution to create brand loyalty through philanthropy, completed a $3.2m second round of angel funding.
Backers remained undisclosed.
The company intends to use the funds to extend brand partnerships with additional businesses – including retailers, travel companies, credit card issuers, and other consumer brands.
Launched in 2012 by Marti Beller, CEO, PlanG aims to allow brands to align with their customers through the shared value of giving and create connections that drive loyalty. The company provides businesses with tools to offer philanthropy as an incentive and reward to their customers, enabling them to give to the causes they care about most.
PlanG has also released a new version of its website for the consumer-facing side of PlanG. Updates include a new discover page that allows users to explore and find nonprofits by category and location, the ability to add designations to donations, so members can direct how they would like funds to be used by the nonprofit, and a streamlined process for PlanG gift card redemption.