Rocketmiles, a Chicago, IL-based a hotel booking site, raised $2m in convertible note financing.
The round was led by Atlas Venture, with participation from Link Ventures, and Peterson Ventures as well as other angel investors in the travel and loyalty industry.
The company intends to use the capital to expand its marketing and customer acquisition efforts and to grow its airline and hotel partnerships.
Founded in 2012 by Jay Hoffmann, CEO, Rocketmiles allows frequent fliers to earn frequent flier miles and points when booking rooms at hotels and hotels to offer customers inventory that would have otherwise gone unsold — without weakening the brand through public discounting.
The company launched earlier this month following a two month beta.