LevelEleven, a Detroit, MI-based developer of enterprise gamification and CRM technology, raised an additional $500k seed financing.
It adds to a $1m funding raised in October 2012 (read here).
The round was led by Detroit Venture Partners, with participation from Rick Inatome, Hyde Park Venture Partners, and The First Step Fund.
The company intends to use the funds to accelerate product development and invest in sales and marketing.
Led by Bob Marsh, CEO, LevelEleven develops enterprise gamification and CRM solutions. Its lead product is an app for salesforce.com that creates competitions around any data point that can be tracked within a company’s CRM system.
Clients include Comcast, Dyn, Concur, Delta Airlines, Good Technology, OpenTable and Kelly Services, among many others.