Sailthru, a New York-based company that specializes in digital brand experiences and communications, raised $19m in Series B funding.
The round was led by Benchmark Capital, with participation from RRE, DFJ Gotham, and AOL Ventures.
The company intends to use the capital to increase both staff (product development, account management and marketing) and infrastructure and expand among Fortune 500 companies.
Founded in 2008 by CEO Neil Capel and Ian White Sailthru provides Smart Data™, which automatically analyzes big data sets to allow businesses to understand, predict, and engage each consumer on an individual level in real time and generate informed, personalized communications across all digital channels.
Clients include AOL/Huffington Post, The Newsweek/Daily Beast Company, Business Insider, The New York Post, Thrillist, Fab.com, Totsy and OpenSky.
To date, the company has raised $9m in previous rounds of funding including $1m seed funding in 2010 and $8m Series A funding in 2011 (read here).
It recently opened a West Coast office in San Francisco and is expanding into Europe in the second quarter of 2013.