MediaCrossing Inc., a Stamford, Connecticut-based ad media trading company, raised $150k in funding.
The investment was made by Connecticut Innovations‘ Pre-Seed Fund.
Led by William A. (Bill) Lederer, the company is currently developing a proprietary trading platform, sourcing premium unsold ad inventory from web publishers, and securing marketers and their agencies as charter clients.
It specializes in display, video, social and mobile programmatic, tradable ad inventory.
A landing page of the platform is available at http://signup.mediacrossing.com/