PureCars, a Charleston, SC-based provider of technology products to car dealers., has raised $5m in equity funding.
Backers included Gemini Investors and Stage 1 Ventures.
The company intends tio use the capital to enhance and expand its services and product offerings.
Founded in 2007 by Jeremy Anspach, President and CEO, PureCars provides consumers understand the value offered by the vehicles they’re considering, while assisting dealers in promoting the value benefits of their inventory. The company’s reports aim to provide:
– customers with a complete value-focused overview on any pre-owned vehicle with info about local price competitiveness, in-demand optional equipment, vehicle reliability, and dealer reputations from customer reviews, and
– dealers with the opportunity to offer customers free PureCars Value Reports on all used inventory right on their website.