LoopIt, a conversation engine that allows consumers to ask friends across social networks for shopping advice and opinions, has raised a seed funding.
The amount of the round, which was led by Avalon Ventures, was not disclosed.
The company intends to use the capital for research and development of its conversation engine.
that will help consumers easily tap friends across their social networks for advice when shopping online.
Co-founded by Geraldine Laybourne and Andrew Lau, LoopIt connects people to their friends for shopping reviews and opinions at every step of their purchase path, from discovery to point-of-purchase and post-purchase assurance.