Web Of Trust, a Helsinki, Finland-based community-powered safe surfing tool, raised €1m in funding.
The company intends to use the capital for additional product development.
During 2012, downloads of WOT’s browser add-on doubled to 50 million.
Led by Markus Suomi, CEO, WOT helps web users find reliable websites by adding traffic light style symbols next to links that show how web users have rated the site in terms of trustworthiness, vendor reliability, privacy and child safety. Based on real user experiences, the solution protects from the threats that traditional anti-virus software cannot, such as sites with questionable content, dubious online stores, unreliable vendors, and potential threats to privacy and child safety.
WOT users rate approximately 300,000 websites every week and the add-on, which works with Firefox, Google Chrome, Internet Explorer, Opera and Safari and is a free download, gives average 2.5 million warnings of untrustworthy sites every day.