Heatma.ps, a Warsaw, Poland-based provider of a touch-based analytics service, has raised $400k in seed funding.
Backers were not disclosed.
Founded by CEO Cyprian Ciećkiewicz, Heatma.ps is a lightweight iOS framework, installed in an app on any iOS device, that tracks individual parts of a user’s app to collect touches, gestures and device interactions. This data is sent to a data center where it is aggregated and converted into information such as heat maps, gestures and device statistics, which are viewable within the app itself.
Heatma.ps has just come out of beta and is now available to iOS developers on iPod Touch, iPhone, and iPad devices.
Over 100 apps are already using the service (in beta), including those in travel, gaming, m-commerce, productivity, entertainment, and education.