The RGM Group, a Venice, CA-based online media firm for premium brand advertisers and publishers, has received a $21m investment from Riordan, Lewis & Haden (RLH) Equity Partners.
The company intends to use the funding to accelerate its national sales, creative, product, and technology development efforts. RGM will focus much of its sales growth efforts in the key New York metro market, where the company recently opened a new Manhattan office. In addition, the company has offices in Los Angeles, San Francisco and San Diego, with plans to open a Chicago office this year.
Led by newly appointed CEO Kurt Johnson and founder, previous CEO and new Chief Strategy Officer Kamran Razavi, RGM is a digital media company working operating three divisions:
– the RGM Alliance (RGMA), a premium network, or alliance, of more than 300 individually selected and vertically focused online publications organized into 14 specific content channels;
– RGM Exclusive (RGME), which provides exclusive media representation for premium publishers and creates custom ad integrations for advertisers;
– RGM Creative (RGMC), the creative arm of the RGM Group, which partners with ad agencies and clients specifically to develop and deploy custom campaigns that generate superior consumer awareness and engagement.
In conjunction with the transaction, the company has added Rob Rodin – CEO of Marshall Industries – to its Board of Directors, along with Chris Lewis and Ryan Smiley of RLH.
FinSMEs
19/09/2012