Hoopla Software, Inc., a West Chester, Pa.-based provider of performance improvement solutions for employees in sales, call centers, and support organizations, has closed a $2.8m Series A financing.
The round was led by Safeguard Scientifics (NYSE: SFE), with participation from Illuminate Ventures and salesforce.com.
The company intends to use the funding to further build its gamified performance platform and to expand marketing initiatives.
Founded in 2009 by Michael Smalls, CEO, Hoopla provides organizations with a performance optimization system designed to cultivate a high-performance culture among their employees through friendly competition, recognition, and game mechanics.
Leveraging Salesforce integration, Hoopla works with each customer’s custom objects and fields to create competition and challenges, track and measure actions, and broadcast success through Salesforce Chatter or on HooplaTV.
The company serves a wide variety of industries, including technology, manufacturing, and financial services. Customers include Box, Marketo, and Zillow.