Gemvara Inc., an online retailer of customizable jewelry, has raised $25m in Series D funding.
The round was led by Norwest Venture Partners, with participation from existing investors Highland Capital Partners, Canaan Partners and Balderton Capital.
The company intends to use the capital to further enhance all aspects of the customer shopping experience.
Led by Matt Lauzon, CEO and Founder, Gemvara offers a huge selection of designs through a made-to-order technology platform, which allows to customize more than 1,500 original designs using 26 gemstone and 8 precious metal options.
In conjuction with the funding, Sergio Monsalve of Norwest Venture Partners will join the company’s board.