Mass Relevance, an Austin, Texas-based provider of technology for social curation and integration, has secured $3.3m in funding.
The round was led by Austin Ventures, with participation from new investor Battery Ventures as well as existing investors Floodgate Fund, Allegro Venture Partners and Metamorphic Ventures.
The company intends to use the funding to accelerate adoption for its platform among media, entertainment, consumer brands and retailers.
Led by Sam Decker, founder and CEO, Mass Relevance Mass Relevance provides entertainment, media, retail, and manufacturing brands with a social curation and integration platform that facilitates audience and consumer interactions in a relevant way.
The company now serves 120 clients including Mass Relevance include NBC Sports, Thomson Reuters, Al Jazeera MTV Networks, Cisco, Samsung, Target, Victoria’s Secret, Pepsi, and Golden Globe Awards.