Corcoran will acquire a 40% and a 5% royalty of the company.
Founded in 2009 by Daniel and Stephanie Rensing, The Smart Baker offers clever kitchen products to make cooking easy, including aprons, towels, cupcake towers, pre-cut parchment paper, etc.
Produced by Mark Burnett, Clay Newbill and Phil Gurin and based on the Japanese “Dragons’ Den” format created by Nippon Television Network Corporation, SHARK TANK is from Sony Pictures Television. .
During the program, which airs on Fridays at 8PM on ABC, investors Mark Cuban, Barbara Corcoran, Kevin O’Leary, Robert Herjavec and Daymond John hears pitches of the best business and product ideas from bright entrepreneurs. When they “the sharks” hear a great idea, they start fighting each other for investing and acquiring a stake in it.