The company intends to use the capital for market entry and feature development.
Founded in spring 2011 by CEO Patrick Bunk, MediaMetrics provides technology that helps corporate communication departments and agencies save time and costs in media monitoring. Its browser-based SaaS (software as a service) solution – socialMeme – automatically analyzes and filters the social web as well as TV, radio and print in real time, providing a detailed overview of opinions expressed on all media channels. It uses algorithms for fully automatic real-time evaluation of news items and contributions from over 100 million online sources in 48 languages. It also determines the sentiment and relevance of the results and identifies the most important keywords, sources and contributors and their distribution over media channels.
Clients include Microsoft and BMW.
MediaMetrics is a spin-off of the Humboldt University in Berlin and currently employs eleven people.