Bonusbox, a Berlin, Germany-based social commerce provider, has closed its initial round of funding.
The investment was led by Wellington Partners, with participation from Grey Corp and business angels from within the e-commerce and social gaming communities.
The company intends to use the capital to further develop its solution, and expand globally from its two offices in Berlin and Sao Paulo.
Founded in spring 2011 by Paul Gebhardt and Robert Heesen, Bonusbox offers a Saas–based solution that allows e-commerce retailers to use Facebook as an effective online marketing channel to increase customer retention, acquisition, and social media engagement. It has already built a shopping rewards and loyalty network with more than 100 online vendors.