Fanzy, a Paris, France-based Facebook application that rewards fans for their activity around brands and enables brands to attract social influencers, has raised $500,000 in additional seed financing.
– Georges Chryssostallis, founder and CEO of media buying agency Libre & Change,
– Gary Stiffelman, a partner at the Los Angeles entertainment law firm of Ziffren Brittenham LLP, which also serves as an advisor to Fanzy, and
– Roland Swenson, founder and CEO of the SXSW interactive and music festival.
This brings the company’s total capital raised to approximately $850k.
The company intends to use the capital to expand engineering and business development teams (http://www.fanzy.com/jobs/).
Led by CEO Jeff Marois and co-founder Tuhin Roy, Fanzy Fanzy is a Facebook application that rewards fans for their activity around brands, TV shows, films, celebrities, sports teams, athletes and others. Incentives include social achievement badges, physical rewards, exclusive content, online discounts, etc.
Marketers have access to a rewards builder that enables them to offer rewards to influential social fans based on specific social achievements or levels of influence on specific topics.
The application is currently used by more than 14,000 brands.