Affine, a San Francisco, CA-based provider of contextual online video targeting solutions, closed a $5m round of funding.
Backers include existing investors Crosslink and Highland Capital Partners.
In conjunction with the funding, Andy Miller, general partner at Highland, will join the company’s board.
Digital media veteran Michael Mathieu, previously CEO of YuMe, will join the company as CEO and Chairman. Co-founder Michael Sullivan will be moving into a new role as CTO and will remain a member of the board.
Founded in 2007, Affine provides contextual targeting data for online video ad buying offering brands, advertising agencies, publishers and networks visibility into a vast amount of video content available online.
The company is also hiring (http://www.affine.tv/work-here/).
31/03/2011: Affine Systems Closes $5M Series B Funding