Affine Systems, a San Francisco, CA-based provider of contextual targeting data for online video ad buying, has closed a $5m Series B venture capital financing.
The round was led by Crosslink Capital, with participation from existing investor Highland Capital Partners.
The company, which has raised a total of $8m in funding since 2007, intends to use the funds to develop its video targeting platform and integrate partners including brands, advertising agencies, publishers and network.
Commenting on the funding, Mike Sullivan, CEO and co-founder at Affine Systems, said: “We plan to use Crosslink Capital and Highland’s investment to scale our operations and bring advertisers the tools they need to be confident that their ads will be shown in connection with the most relevant and appropriate online videos”.
FinSMEs
31/03/2011