ConnectAndSell, Inc., a Redwood City, California-based provider of on-demand telephone conversations with prospects and customers, has closed a $7.5m later-stage round of financing.
The round was led by Institutional Venture Partners (IVP).
In conjunction with the financing, Steve Harrick, General Partner of IVP, has joined Mike Maples Jr., Managing Partner of Floodgate, on the company’s board.
ConnectAndSell intends to use the new funding to accelerate the customer penetration and enhance technology depth of the core product. The company’s customer base currently includes Fortune 100 giants, small businesses, mid-market corporations, start-ups, sole proprietors and individual sales reps.
Founded in 2006 and led by Chairman and CEO Shawn Mclaren, ConnectAndSell provides Live Conversation Automation solutions that are designed to increase the number of live telephone conversations sales representatives can have per hour. The company’s solution combines proprietary software with outsourced call centers to substantially improve the connect rate.