Marketo, a San Mateo, CA-based provider of Revenue Performance Management solutions, has secured $25m in funding.
The round was led by Institutional Venture Partners (IVP), with participation from existing investors InterWest Partners, Storm Ventures, and Mayfield Fund.
The company intends to use the new funds to further accelerate its product, technology, and market development initiatives.
In conjunction with the financing, IVP general partner Norm Fogelsong has joined Marketo’s board of directors.
The company’s cloud-based software is designed to enable collaboration throughout the revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.
In April 2010, Marketo closed a $10m series D funding round.