Axtria, Inc., a Morristown, NJ-based provider business analytics technology and services to improve effectiveness in sales, distribution, marketing and customer operations, closed a $2.5m Series A financing.
The round was led by Sequoia Capital India. Private investors including Richard Braddock (Chairman and CEO of FreshDirect), Amarpreet Sawhney (CEO of Octux Inc) and Sandeep Tyagi (Chairman and Managing Director of Estee Advisors) also joined the round.
In conjunction with this financing, Richard Braddock and Amarpreet Sawhney will join Axtria’s board of directors.
The company will use funds to develop sales, distribution and marketing analytics software products and to expand its current US-based operations into India.