Wildfire Interactive, Inc., a Palo Alto, CA-based provider of social media marketing software, has received a minority investment.
In conjunction with the funding, Harrison Miller, a Managing Director with Summit Partners, will join Wildfire’s board of directors.
Founded in 2008, Wildfire offers a dynamic marketing platform that enables organizations to engage users and build followings on social networks and company websites.
The software allows corporations, small businesses, marketing agencies, bloggers and non-profits to create their own branded social media marketing campaigns – such as sweepstakes, user-generated contests, quizzes, coupons and incentive-based surveys – and publish them simultaneously on their websites and various social networks.
The company currently serves thousands of customers, including Pepsi, Facebook, Sony, AT&T, Unilever, Yahoo!, Electronic Arts, LiveNation, Edelman Digital, Victoria’s Secret and Subway.