Wildfire Interactive, Inc., a Palo Alto, CA-based provider of social media marketing software, has received a minority investment.
The round was led by growth equity investor Summit Partners, with participation from a group of angel investors including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk.
The investment will be used to fund Wildfire’s organic growth initiatives and continued development of the company’s social media marketing platform.
In conjunction with the funding, Harrison Miller, a Managing Director with Summit Partners, will join Wildfire’s board of directors.
Founded in 2008, Wildfire offers a dynamic marketing platform that enables organizations to engage users and build followings on social networks and company websites.
The software allows corporations, small businesses, marketing agencies, bloggers and non-profits to create their own branded social media marketing campaigns – such as sweepstakes, user-generated contests, quizzes, coupons and incentive-based surveys – and publish them simultaneously on their websites and various social networks.
The company currently serves thousands of customers, including Pepsi, Facebook, Sony, AT&T, Unilever, Yahoo!, Electronic Arts, LiveNation, Edelman Digital, Victoria’s Secret and Subway.
FinSMEs
26/04/2010