Daily Grommet, a Lexington, Mass.-based operator of an online marketplace and video review site that features inventive new products, announced the initial close of its Series A financing at $3.4m.
Investors participating in the round include Jean Hammond (investor and member of Hub Angels and Launchpad Venture Group), John Landry (angel investor at Lead Dog Ventures), Nancy Peretsman, and Jill Preotle (co-founder of the Boston Golden Seeds forum and private equity investor). The round also includes existing investors Launch Capital and Gerry Laybourne, founder of Nickelodeon and Oxygen Media.
The company will use the financing to support customer acquisition, enhance the customer experience, scale operations and build out the team.
Founded in 2008, DailyGrommet.com currently features nearly 400 products and video reviews in its online catalog.