MerchEngines, a Los Angeles, CA-based search engine marketing (SEM) firm, was acquired for an undisclosed amount by web service provider, Hostopia.com, Inc., a unit of Deluxe Corp. (NYSE: DLX).
MerchEngines.com is a Software as a Service (SaaS) solution that provides ad agencies, traditional media companies, online publishers, and local aggregators with a hosted and fully-managed search marketing solution.
MerchEngines integrates traffic generation solutions with conversion technologies, such as call tracking/call recording and lead capture/lead management solutions, into one dashboard.
Fort Lauderdale, Florida-based Hostopia is a provider of web services that enables small- and medium-sized businesses to establish and maintain a sound commercial presence on the Internet. The company’s customers are communication services providers including telecommunication carriers, cable companies, Internet service providers, domain registrars, and web hosting service providers.
Given this, the acquisition of MerchEngines aims to extend the service offerings that Hostopia can provide to its customers, giving service providers new revenue opportunities outside of their traditionally targeted budgets, by tapping into the advertising budgets of their small business clients.