Quidsi, Inc. announced that its parent company Diapers.com has closed a $30m Series E financing round led by New Enterprise Associates (NEA) with participation from existing investors Accel Partners, Bessemer Venture Partners and MentorTech Ventures.
Launched in 2005, Diapers.com has evolved from a website focused just on baby essentials to a one-stop shop for everything baby, selling everything from diapers and formula to strollers and car seats.
The news funds will be used to secure Montclair, NJ-based Diapers.com’s position as the leading online baby retailer.
As stated by Marc Lore, Co-Founder and CEO of Diapers.com, the company will use “these new funds to further our mission, which has always been simple. Make life a little easier for new parents. That means carrying everything they could possibly need or want, get it to them faster than anyone, charge low prices and most importantly, deliver the best customer service, bar none”.
NEA partner Tony Florence will join the Quidsi, Inc. board in conjunction with the financing.