Trend, a Miami, FL-based startup that connects top brands with original photos and videos made by content creators, raised $3M in pre-seed funding.
The round was led by Flybridge with participation from Pharrell Williams’ Black Ambition, Techstars Ventures, and the founders of Kabam, Crunchyroll, Rotten Tomatoes, Twitch, LegalZoom and more across the creator economy, media world, and tech industry.
The company intends to use the funds to build out its creator side of the platform, expand into new industry verticals and reach more businesses.
Trend is a curated marketplace, which helps brands source high quality custom content. The company has worked with brands like Chameleon Cold-Brew, Health-Ade Kombucha, FabFitFun, Saatva Mattress, Mighty Swell, Mark Cuban Companies, and more. The Trend Creator Community consists of thousands of talented, creative personalities that the company hand-selects and personally invites to join. The creators make unboxing videos, lifestyle images, product shots, in-use demo videos, and other content to scale a brand.
So far the network has produced over 100,000 pieces of content for the brands we work with. In the coming months, the company will also be launching a full web app that will enable creators to completely manage their work and be their own business owners, as the community is currently powered through a mobile app.
FinSMEs
14/07/2022