Martini Media, a San Francisco-based digital media platform for engaging affluencers, has raised $13m in venture capital.
The round was led by Granite Ventures, with participation from existing investors Reed Elsevier Ventures, Silicon Valley Bank and Venrock.
Martini intends to use the funding to continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats.
Led by CEO Skip Brand, Martini Media recently launched the MartiniLIVE private advertising exchange and the its multimedia unit, which brings interactive ad units to niche sites.
Within the last year, Martini advertisers have expanded from luxury and business-to-business advertisers to premium brands including AT&T, VISA and Ford as mainstream marketers are focusing on consumers that retain discretionary spending power. Publisher partners have grown to more than 1,000 of niche content sites in the U.S. and Europe, thanks in part to the acquisition of U.K. B-to-B and lifestyle platform TDP Media.
The company has offices in New York, Chicago, Detroit, Los Angeles, and London.
FinSMEs
07/12/2011