Nectar Social, a Seattle, WA-based provider of an agentic social commerce platform for brands, raised $10.6M in Pre-Seed and Seed funding.
The rounds were co-led by True Ventures and GV (Google Ventures), with participation from Trust Fund by Sophia Amoruso, BAM Ventures, Mercury Fund, Charge Ventures, Flying Fish Ventures, XRC Ventures and FAB Ventures.
The company intends to use the funds to expand operations and its development efforts.
Founded by Misbah Uraizee and Farah Uraizee, Nectar is an agentic social commerce platform turning organic channels into a revenue engine. It brings personalization and performance to social, uniting community engagement, content reporting and insights, social listening, influencer tracking, and revenue attribution tools.
The company’s 12-person team is based in Seattle and is currently partnering with a select group of brands across CPG, beauty, wellness, food & beverage, software services, and lifestyle.
FinSMEs
05(‘6/2025