Sett, a Tel Aviv, Israel-based provider of an Agentic AI platform for mobile gaming studios, raised $15M in Series A funding.
The round was led by Bessemer Venture Partners, alongside Saga VC, F2 Venture Capital, Vgames, and Akin Babayigit (Arcadia Gaming Advisors, Tripledot).
This latest round followed a $12M seed round backed by F2 Venture Capital, Bessemer, and gaming industry leaders as angel investors, bringing Sett’s total funding to $27M.
The company intends to use the funds to double its team by the end of 2025, focusing on hiring the very best AI and engineering talent in Israel.
Founded in 2022 by Amit Carmi (CEO) and Yoni Blumenfeld (CTO), Sett is an Agentic AI platform that empowers mobile gaming studios to create diverse, data-driven marketing and in-game content at scale. Its AI is trained on data from live campaigns, competitor activity, and consumer trends, enabling it to produce creative assets optimized for performance and ROI. This includes not only high-performing video ads that optimize return on ad spend (ROAS) for mobile marketers’ user acquisition but also personalized mini-games and in-game assets.
The company works with gaming studios such as Playtika, SuperPlay, Candivore, and Cyplay.
FinSMEs
08/05/2025