Recurly, a San Francisco, CA-based provider of a subscription management platform, acquired Prive and Redfast.
The amount of the deals were not disclosed.
With these additions, Recurly will expand its subscription management suite with integrate billing, payments, analytics, real-time subscriber engagement, and ecommerce subscription management.
This new offering, debuting as Recurly Commerce, delivers subscription automation, pricing intelligence, and revenue optimization for B2C and physical goods subscription Shopify brands like Coterie, Public Goods, GEM, Kudos, and over a hundred more.
Prive is a Shopify-first physical goods subscription platform.
Led by CEO Rajeev Raman, Cupertino, CA-based Redfast provides a no-code platform for business teams to deliver targeted in-app prompts that increase conversion, retention, upsell, content and feature discovery.
Led by Joe Rohrlich, CEO, Recurly is a provider of a subscription management and billing platform used by brands across digital media, streaming, ecommerce, publishing, SaaS, education, consumer goods, and professional services industries to drive revenue and optimize the subscriber experience. It serves enterprises such as Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social.
The company has offices in Broomfield, CO, Medellin, and London, UK.
FinSMEs
10/05/2025