Pay-i, a Seattle, WA-based value-intelligence platform for GenAI, raised $4.9m in seed funding.
The round was co-led by Fuse Partners and Tola Capital, with participation from Firestreak, Pear VC, Gaia Capital, and angel investors from Fortune 100 companies.
The company intends to use the funds to expand operations and its development efforts.
Founded by Erik Winters, David Tepper and Doron Holan, Pay-i provides product, finance, and engineering leaders with a real-time platform that connects every model call, prompt, and token to measurable business outcomes for specific use cases, like revenue growth, task completion time, or CSAT uplift. Users can assign explicit dollar or time values to KPIs, compare multiple versions of a use case, and instantly see which model, agent, or prompt delivers the strongest return. A built-in forecasting engine then projects those returns forward – so companies can prioritize what works, delete what doesn’t, and scale GenAI with confidence before it even goes into production.
The product is already being used by enterprise teams to assign hard dollar values to GenAI-enhanced features – like customer support copilots or AI-generated reports – then A/B test different agents or prompts in production. Pay-i tracks how each change impacts task completion time, revenue conversion, or KPIs like CSAT – and forecasts the business impact before full rollout.
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