Similarweb (NYSE: SMWB), a digital data and market intelligence company, announced the acquisition of The Search Monitor, an ad monitoring, trademark enforcement, and affiliate compliance solutions provider for paid search optimization and industry benchmarking.
The amount of the deal was not disclosed.
With the acquisition, Smilarweb will offer tools that empower brands, retailers, and agencies to optimize ROI, protect their brand assets, and optimize their digital marketing strategies.
Founded in 2007 by Lori Weiman and Shaun Martinec, The Search Monitor helps brands and agencies monitor ad visibility, enforce brand compliance, and gain in-depth competitive insights managing paid search closely. Their platform’s advanced monitoring technology allows for strategic keyword tracking, affiliate compliance enforcement, and robust brand protection measures, such as automated alerts and keyword scanning, to prevent unauthorized brand bidding.
Led by CEO and Founder Or Offer, Similarweb allows businesses to enhance their market presence with digital data. It reveals what is happening online and provides businesses with the essential digital data & analytics needed to build strategy, optimize customer acquisition, and increase monetization. Its products are easy to use, integrated into users’ workflow, powered by advanced technology, and based on comprehensive digital data.
FinSMEs
01/04/2025