Recharge, an Amsterdam, the Netherlands-based prepaid payments company, acquired Giftcloud Limited, a UK-based provider of a digital rewards platform, from Groupon, Inc. (NASDAQ: GRPN).
The amount of the deal was not disclosed.
With the acquisition, Recharge will operate a strategic expansion into the fast-growing B2B rewards space.
Giftcloud is a UK-based digital rewards platform helping businesses engage, acquire and retain customers through branded prepaid incentives. Its platform enables fully branded, digital campaigns that support marketing and employee engagement strategies for companies, including Vodafone, Sky and TalkTalk.
Led by CEO Günther Vogelpoel, Recharge is a provider of a prepaid payments platform connecting brands effortlessly with customers through their solutions. It enables prepaid payment products to be obtained via their own multi-country digital storefronts including Recharge.com and Startselect.com.
FinSMEs
15/04/2025