Mindset AI, a London, UK-based provider of an embedded AI agent platform, raised £4.3M in funding.
The round was led by Edge VC and Pembroke VCT, with participation from existing investors, and Mountside Ventures.
The company intends to use the funds to support the development of its natural language programming interface, expand its APIs, SDKs, and no-code tools, and scale its go-to-market efforts.
Led by CEO Barrie Hadfield, Mindset AI is a provider of an embeddable AI agent platform that enables people to build, manage and deploy AI agents with natural language on top of their data and IP. It is embedded in SaaS products across L&D, HR, and media, with AI agents deployed in more than 2,700 companies as learning tutors, HR service delivery agents, customer support and many more.
Prior to this round, it has raised £3.79M from Mercia and angel investors.
FinSMEs
15/04/2025