Swap, a NYC-based e-commerce operating system (OS) company, raised $40M in Series B funding.
The round was led by ICONIQ Growth, with participation from prior lead investors Cherry Ventures, QED Investors, and 9900 Capital.
The company intends to use the funds to consolidate its position in the U.K. market, accelerate expansion into the U.S. and EU, and open new regions, including Australia and Canada, and penetrate underserved verticals like beauty, home goods, and consumer technology.
Founded in 2022 by Sam Atkinson and Zach Bailet, Swap empowers merchants with solutions for cross-border, inventory management, pricing and returns. The platform connect every key operation in the merchant journey while leveraging data, analytics, and AI to generate value and drive growth.
FinSMEs
04/03/2025