Motivity, a Honolulu based provider of clinical SaaS solutions for Applied Behavior Analysis (ABA) providers who treat children with autism, raised $27m in funding.
Five Elms Capital made the investment. Austin Gideon, Principal at Five Elms Capital, will join the Motivity board of directors as part of the investment.
The company intends to use the funds to accelerate product innovation, expand its team, and strengthen support for ABA providers worldwide.
Since its founding in 2012, Motivity ‘s mission has been to empower ABA clinicians with cutting-edge technology that strengthens clinical effectiveness and improves outcomes. To date, the company has secured $11 million in Small Business Innovative Research (SBIR) grants used to develop next-generation solutions, including AI-driven workflows, analytics for clinical decision support, and caregiver engagement tools. Today, Motivity serves over 550 organizations across seven countries, enhancing the delivery of high-quality, data-driven care.
Founded in 2012 by Rex Jakobovits, Motivity provides innovative clinical software solutions for behavioral health providers, offering an advanced platform for Applied Behavior Analysis (ABA) therapy. Their solutions are designed to streamline data collection, analysis, and reporting, enabling therapists to focus on improving the lives of individuals with autism and other developmental challenges. Used by more than 550 clinics and treatment centers globally, the platform improves clinical service delivery, automates processes, and enhances the quality of care.
As Motivity enters its next phase, the company’s leadership is evolving to drive future expansion. Founder Rex Jakobovits, PhD, will transition to Chief of Strategy and Innovation, leveraging his expertise to guide the company’s long-term vision and technological direction. Joining the team as CEO is Smith Anderson, previously an Operator with Five Elms Capital, who brings extensive experience in scaling technology companies.
FinSMEs
12/03/2025