Daisy, a NYC-based provider of a platform for brands to maximize content performance through creator-powered engagement, raised $3.9M in seed funding.
The round was led by CMT Digital, Volt Capital, and EV3 Ventures.
Led by Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey, Daisy provides marketers a new way to extend social media reach, longevity, and content performance. The company’s platform activates a syndicated network of verified, top creators to “boost” content through coordinated actions that fuel algorithms and make content work harder. With a programmatic network, creators’ social media stories and comment sections become a new type of available inventory.
With a suite of offerings, Daisy provides marketers new ways to:
- Amplify Organic Reach: Curated creator networks boost content with likes, comments, shares, and reposts, increasing visibility in social feeds.
- Drive Strategic Conversations: Pre-approved brand-specific comments ensure engagement is meaningful, informative, and highlights key product features.
- Enhance Paid Performance: Ads converted from organic posts with social proof from certified creators see higher click-through rates and return on ad spend.
FinSMEs
18/03/2025