HomeEstoniaModash Acquires Promoty

Modash Acquires Promoty

-

Modash, a Tallinn, Estonia-based provider of an influencer marketing platform, acquired Promoty, a Tallinn, Estonia-based provider of an influencer platform providing CRM tools and focus on meaningful brand-creator relationships.

The amount of the deal was not disclosed.

The acquisition will help Modash to accelerate ecommerce growth and enhance workflow tools and followed its $12M Series A funding round and continued growth, particularly amongst Shopify-based ecommerce stores. 

Founded by Aleks Koha and Leonardo Romanello, Promoty offers a Trello-like CRM system that fosters long-term connections between brands and creators. The company has achieved traction in the Nordics, the Baltics, and Benelux, and has been used by the likes of Lyko, Freeletics, and Alibaba. With web and mobile apps for iOS and Android, as well as enterprise-grade features like white-label solutions and API integrations, it empowers brands to manage their creator partnerships.

Led by CEO Avery Schrader, Modash is a provider of a creator partnerships platform that empowers consumer brands to discover, manage, and scale their influencer marketing efforts globally. Its search engine covers over 250 million creators, mapping the entire creator economy. With its end-to-end campaign management suite, and an in-platform payment solution, the company helps brands to build and maintain partnerships.

It is used by brands like Birkenstock, Victoria’s SecretIkea and Notino.

FinSMEs

21/01/2025

THE DAILY NEWSLETTER - SIGNUP