Reward, a London, UK-based company which specializes in customer engagement and commerce media, acquired Hospitality Data Insights (HDI), a UK-based data insights company.
The amount of the deal was not disclosed.
The acquisition will strengthen Reward’s commerce media proposition, enhancing consumer insights capabilities that improve growth opportunities for global retail partners.
Hospitality Data Insights (HDI) is a provider of a data insights business for global and national brands operating in the UK hospitality sector since 2017, supporting over 100 different clients spanning pubs and bars, restaurants and casual dining, QSR, coffee shops, delivery, convenience, drinks suppliers and manufacturers, investors and consulting firms.
Effective immediately, Darroch Bagshaw, Managing Director of HDI, will join Reward’s Leadership Team, reporting to CEO Jamie Samaha.
Led by CEO Jamie Samaha, Reward is a customer engagement and commerce media company operating in more than 15 markets across the UK, Europe, the Middle East and Asia. Its platform combines technology, data insights and digital marketing to deliver personalised products and services that help brands deepen connections with customers.
The company has offices in Belfast, UAE and Singapore.
This acquisition followed a period of growth for Reward, further bolstered by recent strategic investment from Experian PLC, A FTSE 25 company, solidifying Reward’s position as a player in its sector.
FinSMEs
14/11/2024