MAGIC AI, a London, UK-based provider of an AI powered fitness mirror, MAGIC Mirror, raised $5M in funding.
Backers included Baleen Capital, SFC Capital and Ventures along with Senior Executives and CEOs from Tiktok, Meta, Spotify, Citymapper, JustPark and Stripe.
The company intends to use the funds to expand operations and its development efforts.
Led by CEO Varun Bhanot, MAGIC AI uses proprietary AI technology to bring personal training to millions who can’t access, or can’t afford, regular personal trainers. The MAGIC Mirror is a hologram video enabled workout training mirror that tracks the users’ body positions, movements and form using its proprietary inbuilt Artificial Intelligence (AI) “ReflectAI®”. It provides personal training guidance as the workout progresses and has a wide selection of training programmes and classes that users can choose from.
The company has worked closely, and recorded exercise programmes with key celebrity athlete ambassadors such as Sir Alastair Cook, Team GB Olympic champion Desiree Henry and Strictly Come Dancing’s Katya Jones.
FinSMEs
25/11/2024