BWP Group, a Marlow, Buckinghamshire, UK-based marketing and brand agency specialising in elevating destination assets, received a strategic investment from BGF.
The amount of the deal was not disclosed.
The partnership will support BWP in expanding its footprint and enhancing its full-service capabilities, solidifying its position as the go-to agency for high-impact marketing in the destination asset sector, which includes shopping centres, retail outlets, and leisure and entertainment venues.
Led by CEO Richard Beasley, BWP is an integrated destination marketing agency. Working alongside global pension funds, fund managers, asset managers, and property managers, BWP focuses on driving growth and enhancing asset values. Founded in 1995, BWP has established long-term partnerships with premier destinations, including Trafford Centre, Eldon Square, Lakeside, Livingston Designer Outlet, The Boulevard, Gravity, IKEA and Karcher, etc.
BWP also announced the appointment of Pete Edwards as Chairman.
FinSMEs
12/11/2024