Omnicom (NYSE: OMC), announced that its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle.
The amount of the deal was not disclosed.
The move is part of OPMG’s strategic efforts to offer an end-to-end content solution, empowering marketers to accelerate workflows and deliver personalized experiences to their customers at speed and scale.
Led by Co-Founder and CEO Nik DeBenedetto, LeapPoint helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes and Adobe technology. As an Adobe gold solution partner, it has expertise across Adobe experience cloud, with a particular focus on Adobe workfront, fusion and the rest of Adobe’s content supply chain product offerings. Its services streamline and automate workflows, break down operational silos, and improve team collaboration.
Omnicom is a provider of data-inspired, creative marketing and sales solutions. Its iconic agency brands are home to communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries.
Omnicom Precision Marketing Group (OPMG) orchestrates Omnicom’s global digital, data and CRM services to deliver precisely targeted and meaningful customer experiences at scale. Powered by capabilities in technology and AI, as well as global partnerships with technology leaders like Adobe and Salesforce, its solutions span digital experience design and development, technology strategy and implementation, CRM / loyalty strategy and activation, innovation and service design, advanced data strategy and analytics, digital transformation, technical and business consulting and change management.
FinSMEs
29/09/2024