Tethr and Awaken Intelligence Merge


Tethr, an Austin, TX-based provider of AI-powered conversation intelligence software, and Awaken Intelligence Ltd., an Ipswich, Suffolk, UK-based contact center solutions and agent experience innovator, signed a definitive agreement to merge.

The combination brings together two leaders in customer service and agent experience solutions to provide a platform for AI-powered conversation intelligence and agent guidance.

The combined company will be renamed Creovai, representing a new industry model for AI-powered customer insights and automation.

Led by CEO Simon Black, Awaken Intelligence has built a suite of AI-powered agent guidance and conversational analytics software tools for contact centers. Its technology empowers contact center leaders, managers, analysts, and agents to manage the complexity and emotion of their customer interactions.

Led by Robert Beasley, CEO, Tethr is an AI-powered conversation intelligence platform that turns unstructured customer conversation data into insights, enabling contact centers to improve agent performance, combat churn, reduce operational costs and identify new business opportunities. It gives contact center and CX leaders a 360-degree view of every customer interaction. It delivers easy-to-read reports and dashboards that empower contact center leaders to reduce operational costs, decrease churn, and increase customer satisfaction.