Pepper Raises $30M in Series B Funding


Pepper, a NYC-based technology partner for the food distribution sector, raised $30M in Series B funding.

The round was led by ICONIQ Growth, with continued participation from existing backers Index Ventures, Greylock, Imaginary, and Harmony Partners. In conjunction with the funding, Richa Mehta, Principal at ICONIQ Growth, will be joining Pepper’s board of directors.

Led by CEO Bowie Cheung, Pepper is an eCommerce platform for food services, convenience stores, and other marketplaces, which features a suite of AI powered tools for the distributor sales rep and customers to grow their market share.

The company intends to use the funds to advance product innovation in several key areas, such as the core eCommerce experience, CRM tools, generative AI, rich product content, and analytics to support its ads network. These features have enhanced the capabilities of sales representatives, accounts receivable teams, and marketing teams, further enriching its eCommerce solutions.