Behavio Raises €2.25M in Late Seed Funding

Behavio, a Prague, Czech-Republic-based company which specializes in behavioral brand measurement technology, raised €2.25M in Late Seed funding.

Airbridge Equity Partners made the investment.

The company intends to use the funds to further enhance growth and innovation in the brand and advertising industry.

Launched in 2022 and 2023, and led by CEO Jiri Boudal, Behavio is providing tracking and ad testing tools that are now tracking brands and ads across 13 countries in Europe, America, and Asia.

The company is used by marketers, including Radim Svoboda – former President at McCann Worldgroup, NYC, and one of the architects of Samsung’s global strategy –who recently came on board as an executive advisor.

Behavio also is a partner to over 400 consumer brands and agencies, including T-Mobile, LEGO, and Publicis.

To date, the company has raised €3.5M in funding from notable investors like Airbridge Equity Partners, Presto Ventures, J&T Ventures, and several angels, including ex-Emplifi Nik Pantovic.